Personal Branding
Stand out from the crowd by telling your story
There are lots of times when we have to convey who we are and what we do; in job interviews, meetings, presentations or even just socially. Many of us undersell ourselves and our achievements, blend in to the crowd, or struggle to fit everything into one cohesive narrative.
Well, storytelling can help you create and convey your personal brand.
Personal branding is an exercise in finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them.
In this training, you’ll learn how to define your personal brand, and communicate that effectively through writing, presenting, images, websites and social media. You’ll do exercises which will help you see yourself from an outsider’s perspective, identify your strengths, and be given the tools to make you the hero of your own story.
You'll leave this workshop with the skeleton structure of your career story that can be used at job interviews, presentations and networking events, along with a handful of storytelling tools that can be applied to all sorts of writing and presenting in the future.
Workshop content
Before the training
Part 1: Storytelling Foundations
Before we meet in-person, you’ll be given access to our Storytelling Foundations online course. This will give you all the theory you need to conceptualise understand your target audience, and write your brand story.
By giving you this content before the workshop, you’ll have time to write and reflect on your brand’s story. It frees us up to spend the maximum possible time concentrating on workshopping your personal brand.
On the day
Part 2: The Anatomy of a Brand
In this part, we’ll be covering all the theory behind what goes into a personal brand, including names, pictures, voice, image, style and more. I’ll help you identify your strengths and uniqueness through reflective exercises, to hep you build up a clear idea of your own personal brand.
Part 3: Doing
Having identified your personal brand, I’ll then help you plan how to show it to the world. We’ll identify the places your intended audience already spend time, and create a strategy to reach them in your own way. By the end, you’ll have written your brand’s story, and have a clear path for using it to achieve your career goals.
FAQs
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This training is intended for university members of staff, researchers, technicians, support staff and students.
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Twenty. Because this is a highly practical course, I like to keep numbers reasonably low in order to give everyone a fair chance for feedback. If you want more than ten people to come, I'll arrange for another trainer to join us.
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Yes. The reason I keep the group sizes small is to allow time for workshopping your ideas, and receive feedback from me and from the group.
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This training is offered as a half-day course, either online or in-person.
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